Blog

Toby the Teddy’s Fundamental Purpose

Toby the Teddy’s Fundamental Purpose
Children have indeed been identified as a vulnerable population and one of the most at risk groups of people for not being able to call for help when required. With extensive market research, Catherine and I were able to identify a gap in children’s literature and teaching resources – namely the unavailability of any literary material that would help facilitate the conversation between children and their parents/teachers as to when and how to call 000.

Aussie Kids, Allergies and Toby the Teddy

Aussie Kids, Allergies and Toby the Teddy
Did you know that Australia and New Zealand have among the highest prevalence of allergies in the developed world? Even more surprisingly, 4.1 million Australians have been found to have at least one hypersensitivity. Would you know what to do if someone around you was having an anaphylactic reaction?

A Magnet May Save Your Life. Don’t Underestimate Its Power

A Magnet May Save Your Life. Don’t Underestimate Its Power
I found that one of the largest perceived barriers to a child calling 000 was the fact that kindergarten and primary school aged children are often unable to remember their home address. Consider this an issue no longer, we have come up with a solution!

To Read or Not to Read

To Read or Not to Read
Reading to young children gives them a head start in life. There is an important role for parents and carers in the development and educational performance of their children. Sharing stories, talking and singing every day helps a child’s development immensely. Reading and storytelling helps promote language, literacy and brain development.